The House of Representatives voted yesterday to level off the increases in volume that are heard during commercials.
And to that, I say, "Hooray!"--but very softly.
The bill, approved by a voice vote, is aimed at stopping TV ads from playing louder than the programs they run with.
Rep. Anna Esboo (D-Calif.) drafted the measure after she found out that it was a common complaint with the Federal Communications Commission.
I have noticed that the ads on many stations get so much louder that they are probably at twice the sound level of the shows they are supporting.
And during the holiday season, there are more of them.
I guess this is to get your attention, and if that is the intention, then they get mine. However, I don't think that they are achieving the purpose intended, because I just turn the channel.
I guess I don't like being yelled at, whether it is in person or on TV.
And have you noticed that DVDs also increase the volume when they are trying to sell you something?
I have rented and purchased several DVDs where you literally have to adjust the volume during the commercials many of them force you to watch before you get to the film. Once the film comes on, you have to increase the volume.
I am for anything that makes TV viewing quieter, and I can tell you, ads that increase the volume are a complete turn off to me.
And that's exactly what I do with them--turn them off.
Now, if we can only get some legislation to remove annoying personalities from the TV airwaves, that would really be something.
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